Offer real perks
A glass of wine, a dessert, a first-purchase discount and much more.
Social Loyalty
Turn engagement into customers who come back.
Zupy links Instagram, WhatsApp and Wallet to turn digital interactions into real rewards and trackable visits.
From digital to the counter. All of it trackable.
Coupon in the Wallet
Attract new customers
Each customer gets their own coupon, saved in Apple Wallet or Google Wallet and ready to use in person.
Fans spread the word
Customers who share your brand on Instagram or WhatsApp can unlock coupons and collect points.
Redeem by phone
The customer saves the coupon in their digital wallet and uses it at the restaurant, with no app to download.
Simple validation
Just show the QR code to use the perk in person or on your digital menu.
Always at hand, no hassle.
Social Loyalty
Reward the people who help your brand grow.
Zupy turns digital interactions into value for the customer — and into growth for your business.
Stories, comments, referrals, surveys and WhatsApp messages can earn points, coupons and Z$.
Don't just reward people who buy.
Also reward the people who spread the word, take part and build your brand.
Story detected
+50 Z$
Shared with friends
+30 Z$
Comment detected
+20 points
- 1
Tagged your brand
Turn Stories, posts and mentions into rewards.
- 2
Shared with friends
Encourage referrals and grow your reach organically.
- 3
Chatted on WhatsApp
Keep the relationship alive with messages, coupons and perks.
- 4
Earned value
Key actions can become points, coupons or Z$.
Loyalty on Autopilot
From first contact to the next visit. On autopilot.
Zupy connects WhatsApp, QR codes, digital wallets, points and rewards in one continuous journey.
An interaction becomes a perk. A perk becomes a visit. A visit becomes a relationship.
- More returning customers
- More traffic at your venue
- More stories at the table
05 · Loyalty Program
From the first visit to the customer who always returns. Loyalty is a journey.
Each visit brings new perks closer and shows you who is new, who returned, who is loyal and who needs a nudge.
Explore the Loyalty Programzupy · Dashboard
Segments
- New
- Returning
- Loyal
- Lapsed
Rewards
- Welcome
- Points
- Birthday
- Win-back
New Customer
A welcome on the first visit.
Welcome gift unlocked
Came Back
Every purchase earns points.
+99 points
Regular
Progress toward new perks.
40 points to your next prize
Loyal
Special rewards from your brand.
VIP reward
Birthday
A gift at the right moment.
Happy birthday! A gift!
Win-back
Bring absent customers back.
We miss you
Recognize who is arriving. Value who comes back. Win back who drifted away.
Loyalty stops being the same for everyone.
06 · Z$
Reward much more than purchases.
A loyal customer isn't just someone who spends. It's someone who recommends, shares, engages and refers. With Z$, every action that creates value can create value for the customer too.
Business points
Reward purchases and visits, with your brand's own rules and perks.
Z$
Rewards what grows your brand: engagement, referrals, messages, campaigns.
Shared their experience
+50 Z$
Answered a survey
+20 Z$
Referred a new customer
+100 Z$
Completed their profile
+10 Z$
Joined a campaign
+30 Z$
Got a WhatsApp message
+5 Z$
Illustrative values. Each campaign sets its own reward.
Points reward purchases. Z$ rewards relationships.
Your program is still yours. Z$ connects the customer to a wider rewards ecosystem.
Explore the Z$ ecosystemTry it free
Create your first coupon now.
20 free customers. No card. No app for the customer.
Create the offer
Send via WhatsApp
Saved to the Wallet
Validate in store
Plans
Start with a coupon. Grow into a relationship.
1 · Start
Pay-per-use coupons
R$ 1 per validated coupon
20 free customers
- No monthly fee
- No app for the customer
No card. Credits when you need them.
From the first coupon to a loyal customer
- Used the coupon
- Came back
- Became loyal
2 · Grow
Illustrative values.
Loyalty Program
EngagementRecommended
R$ 299/month
The four plans
- EssentialR$ 129
- ConnectionR$ 199
- Engagement (recommended)R$ 299
- AllianceR$ 399
- Up to 70 free coupons per month
- Instagram connection — Social Loyalty
You don't have to start with a coupon.Compare the plans
Use them apart or together. It's one platform.
Frequently asked
Before you start, get your answers.
Simple answers about how Zupy works in practice.
Do I need to install an app?
No. The customer joins through WhatsApp and saves coupons and cards straight to Apple Wallet or Google Wallet.
How does a customer get a coupon?
Through WhatsApp, Instagram, a QR code or digital campaigns. They open the coupon and save it to their digital wallet.
How is the coupon used at my venue?
The customer shows the QR code. Your team validates it with the Zupy Scanner app or the dashboard, and the use is recorded.
How does the points program work?
You set the rules. The simplest model: every purchase earns points, and points lead to new rewards.
What is Social Loyalty?
It means rewarding not only people who buy, but also those who share, refer, take part and engage with your brand.
What is Z$?
Z$ is Zupy's engagement currency. It rewards actions that create value for the brand, even without a purchase.
Do I need to change my system or POS?
No. Zupy works as a relationship layer alongside what you already use, and it can connect to partner systems.
Can I try it before choosing a plan?
Yes. Create your first coupon and start with up to 20 free customers, with no card and no commitment.
Loyalty isn't a discount. It's a relationship.
- Your customer shares
- Zupy recognizes it
- Your brand rewards
- They come back
